how digital marketing helps very easily in business growth in 2023
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how digital marketing helps very easily in business growth in 2023

Wondering how digital marketing helps to grow your business? Unless you have been living under a rock, you must already know that digital marketing is essential for today’s businesses, especially when it comes to brand awareness. Pretty much every business today has a website, and those that don’t, at least have a digital ad strategy or social media presence.

benefits of digital marketing

  • Global reach. A website allows you to find new markets and trade globally for only a small investment.
  • Lower cost. …
  • Trackable, measurable results. …
  • Personalisation. …
  • Openness. …
  • Social currency. …
  • Improved conversion rates. …
  • Skills and training.

Does digital marketing is a good carrier

We cannot imagine a world without the internet today – on both professional as well as personal fronts. If you are someone who is looking to build a career in the digital space, digital marketing is perhaps the most popular option you’ve come across. In 2022, the industry of Indian digital marketing reached an astounding value of Rs. 367 billion. Surprisingly, the industry is rising at a CAGR of 32.1% to reach a value of Rs. 1971 billion by 2028. As a beginner, it is common to wonder, ‘is digital marketing a good career choice?’ Well, if you are enticed by a fast-paced working environment that holds the power to transform a business through engagement, digital marketing is a prospective career path for you. Let’s take a closer look at what this career path entails and why it is here to stay.

does digital marketing pay well

How much do digital marketers earn? The average digital marketing salary ranges from ₹3,00,000 to ₹12,00,000 per annum

advantages and disadvantages of digital marketing

Advantage Disadvantage
Cost-effective in terms of advertising and other campaignsRequires investment to keep up with the latest software and devices to operate successfully
Effective global reach maximizing target audienceGlobal reach invites global competition that levels up faster than expected
Better local reach in proximityAccessibility challenge due to internet non-users
Quick Branding on a Bigger ScaleInvites anti-brand activities to demote your brand name the second you get bigger
Establishes sales funnel to track consumer behavior and hence enables personalization for better customer experienceCyber-security and privacy issues deteriorate the effectiveness of marketing campaigns
Digital marketing strategies reach the target audience more accurately than traditional meansSuccessful digital marketing strategies require resolving the minutest setbacks to reach the target audience
Trackable results for feedback and quick resolution of marketing problemsFeedback exposes negative reviews, which become evident from poor brand reputation
It brings greater profits to the company than using traditional marketing methods.Digital marketing strategies are open to competitors’ use and also copied to reap the same proportion of profits.

will digital marketing replace traditional marketing

Both marketing methods have their benefits, and sometimes both strategies are used to improve conversions. Online and offline marketing are co-dependent, and in some cases, they improve the result drastically. However, online marketing is in vogue, but it is hard to completely replace traditional marketing.

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